Focus on Nikita Green Objective: Define the company's identity and successfully launch its first product in the U.S. market. Stages:

• Define the Company’s DNA: Establish the core values, mission, and vision of Nikita Green.
• Build Storytelling: Craft a compelling narrative that resonates with target audiences and reflects the brand’s identity.
• Define the Name and Presentation for the First Product: Create a memorable name and design an engaging presentation for the launch product.
• Build a Brief for Graphical Branding: Develop guidelines for visual elements that reflect the brand’s identity across all platforms.
• Create Packaging: Design eye-catching and functional packaging that enhances the product’s appeal.
• Develop Marketing Tools
• Website Creation: Build an attractive and user-friendly website that showcases the brand and product.
• Photo Shoots: Organize professional photo shoots to create high-quality images for marketing materials.
• Project Follow-Up: Monitor the progress of the project, ensuring timelines and objectives are met effectively.
• Act as Marketing Strategist and -Leading Manager: Provide ongoing strategic direction and management to guide the project’s success and adapt as needed.

Focus on Keren Layedidout
Objective : speaking project into French-speaking countries
Stages: Target analysis Recruitment of teams and partners The definition of language and language elements Implementation of a communication strategy: Creation of Off Line tools Creation of On Line tools Press relations Setting up a “Crisis” team and responding to attackslinked to the project in real time Analysis of results and adjusting the strategy with reference to current events Training internal teams to establish autonomy Transpose the English speaking project into French-speaking countries

Adaptingto the target : Focus on LAPAM
Objective To adapt existing campaigns for a French-speaking audience from France / Belgium / Switzerland / Canada
Steps
Target analysis
Copywriting creation and adaptation
Graphic and typographic adaptation
Verification of the media plan & support of management relations
Monthly Reporting

Production/Launch : Focusing on: THE EUROPEAN UNION Objective
To Increase the import of European beef to the Israeli market (client : THE EUROPEAN UNION)
Steps
Target analysis
Setting up a team (20 people)
Definition of message and tools
Creation of digital and offline tools
Project management and analysis of results – Interface with the European Union
Campaign: 3 years with 3 stages
Step 1: B2B: Importers
Step 2: B2B2C: Distributors
Step 3: B2C: Clients
Result: To increase import by 400%